Strategic Social Media Growth
Role: Social Media Associate Producer
Highlights:
Grew TikTok from 2M to 6M followers in eight months by producing viral, trend-driven content featuring A-list guests.
Spearheaded real-time publishing across TikTok, Meta, and X to maximize audience retention and cultural relevance.
Generated $200K in monthly organic revenue through platform monetization strategies.
Strategy in Action: Leveraged trend spotting, UGC integration, and rapid content rollouts tied to live tapings.
I developed and managed a well-structured digital content library that streamlined the way we tracked and repurposed assets. This system made it possible to quickly identify recurring moments and trends, which led to highly shareable content such as the fan-favorite “Scare Montage.” By organizing and leveraging existing material strategically, we amplified engagement and built stronger connections with our audience.
In addition to producing content, I collaborated closely with editorial and digital producers to pitch topics informed by real-time cultural conversations. Through active social listening, I helped ensure our digital series reflected what audiences were already engaging with online. This approach positioned the show as part of the broader cultural dialogue, fueling timely, relevant content that consistently performed across platforms.
To ensure our content felt at home in the TikTok feed, I used features like the stitch tool to pair trending videos with Ellen’s most relatable moments. This method gave existing clips a second wave of visibility while presenting them in a format that audiences expected and enjoyed. The result was content that felt authentic to the platform—more like discovering a new TikTok than watching a TV highlight.
To expand the reach of our celebrity content, I reimagined moments like Sarah Paulson’s scare segments into a playful TikTok execution. I paired her iconic reactions with trending audio, turning a familiar in-show gag into a new form of digital storytelling. This type of platform-native adaptation drove higher engagement, proving how traditional broadcast content could be reinvented for social-first audiences.