BRIDAL CAMPAIGN
Role: Social Strategy, Influencer Strategy, Campaign Producer
Overview: During peak bridal season, Bellami Hair launched a targeted campaign to position its extensions as the go-to solution for brides-to-be. By partnering with professional hairstylists and digital creators, we built a content-rich, omni-channel experience that combined education, inspiration, and conversion. The campaign drove measurable engagement, expanded community reach, and maximized product visibility during a high-intent shopping period.
Results:
Generated 1M+ impressions across bridal-focused campaign content.
Partnered with ambassadors and creators who drove $300K in direct sales, supported by a bonus incentive program to increase engagement and performance.
Negotiated rights to repurpose influencer content across all Bellami digital touchpoints at low-cost rates, extending ROI well beyond the campaign.
Significantly increased engagement on bridal content compared to brand averages.
Strengthened credibility within the stylist community while expanding consumer conversions.
Cemented Bellami as both an educational resource for professionals and an inspirational brand for brides-to-be.
BELLAMI PROFESSIONAL
X ERIC VAUGHN
For the Bellami by Eric Vaughn campaign launch, I spearheaded the social media efforts to introduce four new shades to the collection. Collaborating closely with the marketing team, I developed a comprehensive social strategy that included a detailed content calendar, visually engaging collateral, educational tutorials, high-quality branded assets, compelling color stories, and authentic personal content from Eric Vaughn. This holistic approach positioned the collection as an essential addition for both stylists and their clients.
